The start of this year saw the release of the ASUS ZenFone MAX, a budget-friendly smartphone capable of outlasting many popular cellphone models in battery life, such as the top producers in the market, Apple and Samsung. The ASUS ZenFone MAX boasts a powerful 5000mAh battery, the company claiming that a full charge can last up to 38 days. Of course, this month long charge is only possible if data connection, WiFi, and other energy hogging applications are turned off; however, this type of battery performance is hard to beat in an industry plagued with weak battery life. Either way, this powerful battery is the main selling point of this smartphone, as the ASUS ZenFone MAX can only be described as average in other aspects.
This model is not meant to compete head to head with the Samsung Galaxy or iPhone models. Instead, it offers an affordable alternative for those not blinded by flashier specs. Screen size for the ASUS phone is 5.5″, similar enough to many comparable products on the market, following the trend towards bigger screens. This large screen could come in handy when paired with the long-lasting battery, as video playback is boasted to last up to 22.6 hrs.
Important to many cellphone users is the ability to capture picture perfect images at high resolutions. The ASUS ZenFone MAX contains 13MP rear facing and 5MP front facing cameras. These camera specs are not as impressive as the 16MP camera present on the Samsung Galaxy S6, but it provides the average user with a powerful camera capable of capturing clear and bright images at high resolutions, just not at the highest. Considering the price difference between the two camera models, the difference in megapixels could be considered negligible for the average user.
The ASUS ZenFone MAX is available with both a 8GB and 16GB storage capability. These storage options are rather small for those looking to capture a multitude of photos or store a large amount of music files and apps on their phones. A major check in the “pro” column for this smartphone is the ability to increase storage space up to 64GB via a microSD slot, significant because many loyal Samsung Galaxy users were disgruntled by the removal of a microSD slot in the S6 model, showing a preference for the ability to increase storage space without needing to upgrade to more expensive models with higher storage capabilities. Along that same train of thought, the ZenFone MAX does not have a removable battery, which means when the battery needs to be replaced, the options are limited to turning in the smartphone itself for repairs or buying a whole new phone.
Performance is not sacrificed in this model, which runs the popular Android 5.0 Lollipop OS. Overall, the ASUS ZenFone MAX presents a decent and affordable option for smartphone shoppers looking for the standard capabilities present in more expensive models. The ZenFone MAX excels in battery strength and life, which may be a draw for those frustrated by the constant battle between concern for running down the battery and smartphone usability.